Hi Daniel, it is such a pleasure having you again with us at Planet Singer! 2022 has passed and the new year brought a lot of news for Unrivaled Records. 

Thank you for having me back. The opportunity to speak to your audience is truly a blessing and I am grateful to have it! Definitely a lot of news. I’m looking forward to catching everyone up with the latest. 

New projects and new plans make Unrivaled Records one of the most “alive” labels in the industry. How important is it for you to keep changing skin as a manager yet keep that DNA that makes UR’s artists unique?

We are in an extremely fast-paced industry, and I am committed to constantly adding creative opportunities that allow our artists to reach their highest potential while giving them all the tools needed to share their talents. We don’t have cookie cutters or templates here so as we take on new artists and secure new opportunities we can’t be stubborn and stagnate. “Alive” is the perfect way to describe it. We’re a living and breathing label we want to be accessible. That ultimately is going to be what makes us successful.

In 2022 we discovered new music from incredible 5w1tch, JayOoH, $Chief, Sun, Kimo, and The Grape Street Collective! 2023 brought a lot of surprises as well, one being “Groupchat,” a supergroup that sees JayOoH, $Chief, 5w1tch, and Son work together! We can’t wait to know more!

In my career, I have had the opportunity to see a lot of talented artists’ work. However, these four artists stand out as some of the most gifted that I have seen so far. I consider Son not only to be a skilled lyricist with smooth delivery but also to be one of the most creative and technically proficient producers I have ever met. This young man is a savage. Since the beginning, JayOoH has had my respect and admiration. His versatility makes him a musical Swiss Army knife. He can do it all from the recording stages to the mixing and mastering stages. He is a bottomless pit of lyricism. This man can write all day. His lyrical prowess is unrivaled. 5w1tch A.K.A 51 He’s an inspiration. Not only is this man a single father, but he is also a very dedicated worker no matter what the work is. I’ve literally seen him in the studio like a student in the classroom. He is a true student of the game. He’s a perfectionist but a true one. Some people claim to be perfectionists, but it is just a way to hide procrastination. He also produces dubstep fit for the main stage. $Cheif this man is living proof that good things come to those who hustle! In the short amount of time, he’s been with us his growth has been scary fast. He has one of the most identifiable deliveries in the game. His lyricism and chorus writing ability is not to be slept on.

The Grape Street Collective is a folk group which is primarily made up of Cole Emmanuel and Genevieve Kulla. I met Cole through a freelancing website. He was looking to get some music released and after hearing what he sent I saw the potential. Not being 100% familiar with the genre and honestly the first time I’ve worked with people who play actual instruments so the mixing and mastering has been unique and interesting! They are both college graduates from the University of Marquette. All our work together has been remote. In the next few months ill be meeting Cole face-to-face for the first time. He’s playing lacrosse against Airforce and I’m going to the game and couldn’t be more excited!

5w1tch and JayOoH released the excellent “By Myself!” What is the story of this song?

This was the first track they released after getting signed. It was a perfect entry track that would give people just enough of a taste that they would be wanting more.